NIKE — OUTBREAK
Role: Creative | Designer
Scope: Campaign Concept • Visual Identity • Digital & Social Assets • Event/Experiential Marketing

Created a dynamic, multi-platform campaign that blends performance-driven messaging with bold, culturally resonant visuals. The OUTBREAK campaign leverages motion, typography, and color to communicate energy, speed, and impact across multiple audience touchpoints. The campaign centers on “breaking out” — embodying movement, disruption, and empowerment. Design elements include kinetic typography, high-contrast visuals, and layered compositions that reflect the intensity of the product and its target audience.

Approach
Focused on creating a modular design framework that could scale across assets while reinforcing a cohesive visual identity. Prioritized clarity, energy, and audience impact in every asset.

Outcome
Delivered a high-impact campaign that increased brand engagement, reinforced NIKE’s performance-driven identity, and demonstrated ability to lead multi-platform, high-energy campaign design.