DraftKings
Role: Creative | Production Designer
Agency: DraftKings
Scope: Digital Campaign • Social • Live Event Graphics • Multi-Platform Rollout

Partnered with marketing, product, and creative teams to deliver bold, performance-driven visuals aligned with DraftKings’ fast-paced campaign cycles. Focused on maintaining brand consistency while adapting designs across multiple formats, audiences, and promotional moments.

Approach
Developed flexible design systems that balanced speed and consistency, allowing for efficient rollout of campaign assets under tight deadlines. Prioritized clarity, hierarchy, and bold typography to ensure strong visibility across competitive sports media environments.

Outcome
Delivered a high volume of campaign-ready assets used across multiple platforms, supporting ongoing marketing efforts and reinforcing DraftKings’ brand presence during key sports moments.