ASICS
Role: Associate Art Director
Agency: UEG

ASICS wanted to bring its 70-year old philosophy to a new generation of fitness fans. They wanted to inspire people to move – in whatever way they wanted. So, we strategically led ASICS through a critical pivot and re-launch – evolving them from a running brand to a broader health and fitness brand. Through a partnership with Steve Aoki, we were able to create a 360 marketing approach inclusive of paid, organic and earned social content, media and influencer events, outdoor advertising, media partnerships, paid digital media and retail activations, including a flagship store opening.